There seems to be a lack of knowledge on the business front in social media messaging protocol. Some organizations either update their profiles once every two months, or are like street vendors yelling in your face on the hour, every hour. Neither are models to follow. To use LinkedIn, Facebook, and Twitter in a professional manner, you should think of these networks as the different venues they are.
1. LinkedIn: The Professional Voice

When you spend time on LinkedIn, try to use a professional voice, as though you were in a business meeting.. You want to say a few key points and provide your own commentary to trending topics, but don’t “yammer.”  You’ll come across as overbearing and loud (yes, people can be “loud” online).

2. Facebook: The Friendly Voice

When you’re on Facebook, you can meet with your followers in a family-friendly, comfortable arena. Facebookers love Facebook! You’ll be able to measure the amount or quality of response to your posts pretty quickly on Facebook, so don’t be afraid to try a few things. Get funny, get friendly, and share photos, videos and links. Just make sure that you’re not the one doing all the talking; respond to your followers’ questions when they post on your wall.

3. Twitter: Tweet it up!

Those who tweet for fun, and not just for business, know that anything goes in the land of the tweeps. Your voice on Twitter can be just as fun as a group luncheon. Be funny, be creative, be chatty. Tweet, re-tweet, tag and reply to your followers and heroes. They’ll appreciate your involvement!

To make these social networking sites work for you and not against your organization, you need to stay focused and be continuously thinking about whether the content you share is brand-oriented or frivolous. For some extra help, Maria Elena Duron wrote an excellent article, “Being Consistent In Your Brand Doesn’t Mean Be Annoying,” defining what brand consistency looks like in social media.

Try something else that works for you? Let us know! We love hearing social media success stories.

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“Being Consistent In Your Brand Doesn’t Mean Be Annoying “ by Maria Elena Duron  July 26, 2010 from:

http://www.yourbrandplan.com/forum/personal-brand-career-strategy/35415-maria-elena-duron-chief-buzz-agent-being-consistent-your-brand-doesnt-mean-annoying.html

Small Screen Producer is a social media agency, not a traditional public relations agency, so we’ll let you in on a little PR secret: Social networks are free distribution channels for your news!

With a little bit of guidance and some nimble fingers, you can share important information with social networkers in real-time settings online. We suggest an organized social media plan that incorporates a blog on your website with RSS, Facebook, Twitter and timely e-newsletter campaigns, but let’s take a closer look at Twitter today to understand what makes “tweets” newsworthy!

The Public Relations Society of America (PRSA) recently cited Twitter as an “increasingly powerful publishing tool that anyone, journalists and non-journalists alike, can use to broadcast news to hundreds or even thousands of people.” Celebrities, politicians, CEOs and organizations large and small are finding their voice on Twitter, while many traditional media outlets now using tweets as sources for feature stories.

Here are seven “newsworthy” tweet ideas to help you start promoting your brand, cause or event on Twitter:

1. Event announcements and countdowns
2. Product announcements and links to video demonstrations or product descriptions
3. Promotions and sales: reward your followers with coupon codes or secret sale announcements!
4. Awards recognition
5. New hiring or employee promotions
6. Expert advice or links to helpful blog posts or articles
7. Customer assistance or Q&A

Which tweet techniques work best for you?

Should you need some help formulating these ideas in a 140 character or less format, or want a professional branded profile, drop us a line! We’re here to help social media novices or seasoned pros make it BIG on the small screen.

Businesses can no longer rely on one-way communication pieces like  simple company Web sites and monthly e-mails to sustan a lasting storefront on the Internet. With new advances in social media and interactive technology,  potential clients and customers choose when, where and how to communicate with businesses.

Small Screen Producer is your social media partner- we will take your marketing efforts to a new level with a total web presence, increasing your Internet footprint and allowing you to establish relationships with your current  customers, with other industry professionals and with potential clients using new interactive technology and social media tools.

Traditional Web sites no longer constitute a business’ total Web presence. Good Web sites are uncluttered yet informational and provide company, owner and product information along with a blog and links to company pages on popular social networks.

If you are procrastinating creating a fan page on Facebook or a Twitter profile, keep reading for facts that should spur some motivation. The days of only advertising in traditional print media are over. Now businesses have the unique opportunity to find and interact with customers where they reside online in social networking sites.
Continue reading…

This blog post from social media expert, Chris Brogan, outlines an effective social media campaign in simple terms. At Small Screen Producer, we strongly believe businesses should utilize the listening, connecting and publishing tools available through social media.

Check it out- the article provides an easy overview of what we can provide to your business.

Contact us when you’re ready for us to put your social media efforts into action.