Facebook’s New Page Design: Key Features for Businesses

What’s up with all these social media page redesigns lately!? With Twitter’s new page design out and running comes Facebook with their own page  makeover. Two months ago, Facebook started notifying all users and Business Pages that a new design was coming and it’s finally here.

By the end of this week, Facebook will roll out the new design to every user in the world with a new Page. For right now, some may have the new layout, some may not. For marketers looking to dress up or refresh their Pages, here are a few features to note about the new design:

What’s nice about this simple, user-friendly layout is that everyone’s page (whether you’re a user or a business) is set up the same, but Facebook made an effort to highlight a few key features just for businesses that can be changed or personalized depending on your particular strategy, business, and industry.

Left-Side Column

The the left column lists all information about the page, including map, reviews, website URL, phone number, photos, and videos. This will vary depending on what type of page you chose. If you’re a brick-and-mortar store, for example, yours store hours and contact numbers will display. While online businesses will see their website URL display. Of course, these elements can be moved around depending on what look you’re going for.

All content and status posts are kept on the right side of the page (no more staggering back and forth in confusion!).

Top Administration Bar

Page admins will be happy to see that they can now view all information about their business (including data on ads that they’re running). New likes, notifications, messages stay stagnant at the top so admins can view them no matter where they are on the page.

“Pages to Watch”

Curious to know how your competitors are doing? Take a look at the “Pages to Watch” feature that’s near the bottom of your Insights tab on your admin bar. You can search for any other Facebook Pages to bookmark and keep up. Facebook will even recommend what pages to follow based on your business.

How to Get the New Facebook Page Design

Admins and users will be prompted to take a new tour of the page design. So if you haven’t received this, you will in the new few days so sit tight! You’ll be asked if you want to switch right away or wait a little longer. It’s okay to wait to adjust your Facebook strategy before taking the dive, but note that you’ll be switched by the end of this week whether you’re ready or not!