Blogs
Google is introducing a new product called Customer Match that will let advertisers upload customer and promotional email address lists into AdWords. The new targeting capability will go beyond just search ads, but include YouTube and Gmail native advertising as well. These are the features to expect from this new Google product: Create More Targeted Read More
Holiday shopping seems to start earlier every year. To get you in the spirit of holiday marketing, Google recently shared some of their Google data and research from the 2014 holiday season. Here are the trends to watch for and how to best prepare for the upcoming holiday season: 2014 was the most connected holiday Read More
“The best defense is good offense,” an adage that can be applied to both football and business. Good online reputation management should begin long before a crisis hits. Both small and midsize businesses and savvy marketers can take strategic steps to ensure that their companies’ reputation is protected and crisis situations are handled in an Read More
Starting next month, advertisers, big or small, will have the opportunity to run ads on Instagram. An official Instgram blog post announced the big news last week: “With technology that leverages the best of Facebook’s ads infrastructure, it’s not easy for advertisers on Instagram to target their message more effectively and reach people based on Read More