Blogs
A report released by iab in late April 2017 revealed what most marketers already know: there has been an increase in mobile search advertising spending. This makes sense given the growing number of consumers who were conducting searches via their mobile devices. What has shocked marketers is just how much of an increase there has Read More
Wondering how your emails can stop getting lost in your subscriber’s inbox? Then you may need to change your email marketing strategy. For years marketers have stressed the importance of having a great subject line. But one study conducted by Yes Lifecycle Marketing has shown that maybe sometimes having no offer in the subject line Read More
Google’s Verified Customer Reviews Gives Businesses Credibility and Influence
Digital Media Marketing, Google
Over the past month or so, businesses have witnessed Google’s well-known Trusted Stores program disappear while another program, Verified Customer Reviews, has seemingly taken its place. Google has always allowed for people to share their points of view about almost anything, from online purchases to in-store purchases and customer service reviews. The problem is that Read More
Today’s consumer spends a considerable amount of time researching a product before committing to buy. The channels which different generations are using, however, are significant. Millennials Have the Most “Balanced” Channel Approach Salesforce surveyed over 4,000 consumers in the United States, Canada and the United Kingdom. The research found that the one similarity between Millennials Read More