Blogs
Online Retailers Should Level Up Their Social Strategy During the Holidays
Pool Marketing Site, Social Media
Did you know that last year was the best holiday season for online retailers since 2011 (eMarketer, 2017)? In the United States alone, ecommerce business increased by 17.8 percent throughout November and December. There are a lot of reasons why ecommerce has been steadily growing over the years. One of the key reason behind Read More
YouTube Testing Back-To-Back Video Ads
Blogs, Digital Media Marketing, News, Social Media, Video Marketing, YouTube
YouTube is about to change how they’ll be showing video ads to audiences. The company recently announced that YouTube will begin a new testing process that places two video advertisements back-to-back before the start of a video. Both advertisements will be skippable so audiences won’t be forced to sit through their entirety. The company says Read More