Blogs
5 Signs a Website Redesign Is in Your Future
Pool Marketing Site, Web Design, Web Development, Websites
You want your pool and spa company website (aka your digital storefront) looking its best at all times. To make sure it’s still current, a bit of website redesign may be needed from time to time. Just like the poolscapes you renovate, your website may also be in need of a bit of an update Read More
Half of Small Businesses Have No Marketing Plan for 2019
Digital Media Marketing, News, Online Marketing, Pool Marketing Site
This past week Outbound Engine released a shocking statistic: 50 percent of small and medium business (SMB) owners in the United States don’t have a marketing plan for 2019. The company surveyed 350 SMBs and asked questions about growth of revenue, their stress levels, what they believe are their most effective marketing tactics, and more. Read More
Not too long ago, automated customer service was something that was frowned upon. It was clunky, unhelpful and a time-waster. Thanks to advancements in AI, however, automated forms of customer care like chatbots are not only being accepted by consumers – they’re preferred. Juniper Research recently analyzed how chatbots and AI were affecting retail businesses. Read More
It’s no surprise that video is the way to go if you want to engage a wide range of audiences. Facebook acknowledges this and recently published their list of best practices to help you reach more people with your video marketing posts. The four signals for video marketing on Facebook are as follows: Originality Engagement Read More