Blogs
Searching on Google is continuing to evolve. From typing in search commands to shouting out for directions to a nearby retailer, Google is clearly now turning its focus to visual content with its new Google Swipe to Visit feature. Google Swipe to Visit is available on mobile devices that support Accelerated Mobile Pages (AMP). This Read More
More Facebook Ads Now Appearing in Facebook Search
Facebook, Online Marketing, Pool Marketing Site, Search Engine Marketing, Search Engine Optimization, SEO tips, Social Media
Facebook has made it no secret that they are investing heavily in their advertisement options. Ad placements have already been added to Stories and Marketplace, and now more Facebook Ads will now also be making an appearance on Search. Unlike other advertising channels (like Google Ads), Facebook ads cannot be targeted through keywords. Instead advertisers Read More
3 Local PPC Tips to Help You Outrank Pool Companies on Google
Google, Local Marketing, Search Engine Marketing, Search Engine Optimization, SEO tips
Attracting the attention of local audiences who are interested in building a pool or spa is no easy feat. With the majority of consumers being completely unaware of what unique offerings each pool company in your community can deliver, it can be difficult to stand out in your community as well as through local PPC (pay-per-click Read More
Last week Google made a major announcement that will impact any pool company which has the messaging function turned on through their Google My Business app: Consumers will now be able to receive instant sales quotes through Google Search. Google hinted that the instant quote function may become available on Google My Businesses listings back Read More