Client Profile: Texas Swim Academy

Every big swimmer starts off little. Texas Swim Academy was made for little swimmers everywhere in Katy and Greater Houston to receive all the knowledge, support, and confidence necessary for a lifetime of successful water sports and aquatic adventures. The facility offers a variety of programs, including water safety, infant aquatic survival, stroke development, parent and child, and special abilities. Texas Swim provides year-round swim programs and swim clinics come spring and starts with children as young as six months old!

Established by Kathleen and Bruce McMordie, the duo wanted to share their passion for water safety in the local community. After years of teaching children how to swim in their own backyard, they opened up a 7,800 square foot swim facility and sponsor and support many local swim teams and charities in the area.

When Small Screen Producer set out to build Texas Swim Academy’s web presence, we wanted to, of course, show off the kiddos!

When a visitor first sees the site, they’ll discover a homepage slider of happy mini swimmers. Kari Polak is the talented photographer behind the adorable underwater photos for the facility.

Scroll down and see the four main programs offered at Texas Swim Academy. The facility’s infant survival program is a very popular program equipping children with the initial and necessary skills to survive in the water. Other programs can be viewed at the top navigation bar, including a separate page for special ability students.

Texas Swim Academy has impressed and drawn in many little swimmers, adults, and parents and has been featured in Houston Magazine and local news channels. The new website homepage features mentioned news stories, call-to-action banners, and custom video production, including parent testimonials.

Scroll further and visitors can see powerful content that introduces the academy, along with the facility’s national recognized, certified swim instructors.

On the site’s navigation bar, visitors can view more information on the facility’s community outreach as well as sponsorships of a variety of local programs and special events.

For more underwater action, learning tools, and information, a high-res photo gallery, swimmer resources page, and educative blog (updated weekly) support the website with vital content marketing.

Links to program registration, contact information, a separate parent portal, and social media integration and branding finish off the site and make it easier for the facility to start building connections and relationships with parents and new swimmers right away.

Texas Swim Academy is making great strokes to becoming an important influence in the Katy and Houston communities and is set to providing every child with skills to make a big splash in the pool and in their lives.

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About Small Screen Producer

Small Screen Producer is a full service, marketing firm located in Houston, Texas that specializes in online digital media marketing through a 4-step process. Step 1: WE PLAN a custom web presence strategy for your business through website design and development, mobile development, social media account creation and branding. STEP 2: We then POSITION your brand through Pay-Per-Click advertising and search engine optimize tactics that include on-page and off-page SEO that are Google and Bing approved. STEP 3: We then PROMOTE your brand using an Inbound marketing strategy or a content marketing strategy to help you accomplish your marketing goals. We do this through blogging, video production, infographics, call-to-actions, landing pages, and free educational offers. We help you build trust and rapport with your customer base. STEP 4: We then PROTECT your brand’s web presence with a reputation management program that monitors social media and on line reviews. Get started today with a free online marketing assessment of your company’s web presence. Your company deserves it.