Client Profile: Fig Tree Construction

Fig Tree Construction is a friendly, family-owned and operated residential construction company that offers a wide range of construction and remodeling services for Houston and surrounding areas, from pool and spa construction and outdoor kitchens, to indoor home remodeling and insurance renovation. Each project is done with honest quality, service, and integrity and the majority of new business for the company is made through repeat business and customer referrals.

When we set out to do a little construction of our own with the company’s web presence, we wanted to highlight the three key specialties that the company is known for: outdoor kitchens, pool and spas, and home construction and remodeling. In addition, most construction websites have a tendency to be lifeless brochures – full of information, but very dull to look at. We wanted to make Fig Tree and exception to that.

Why? Fig Tree is actually one of the friendliest, cheerful construction companies in town. Owners Tim and Angie Feaster play an active role in getting to know every single one of their customers exceptionally well by learning their needs, preferences, and budgets to provide the best possible design. In addition, the owners play an active role in the local community, supporting several charities and causes.

What we wanted to create for Fig Tree Construction was not your typical, everyday construction company website. And we couldn’t be more proud to present the customized WordPress site that features an attractive high-resolution photo slider, three spotlights sections for each one of the three specialties and a quick introduction of the company and its owners.

On the side panel of the homepage, visitors can take a look at a company overview video, and a rolling widget of client testimonials, news, and blog topics.

All photo galleries are categorized and placed in a WordPress gallery lightbox plugin for extra appeal. All content, including photos are search engine optimized and socially shareable for an extra boost in search rankings. 

Lastly, Fig Tree Construction is a proud Hayward Partner, so we included an easy-to-access product page that highlights the best Hayward Pool Products offered by the company.

Just like Fig Tree, we wanted to exceed the initial expectation of the “typical construction website” and created a site that paired well with the company’s warmth and approachability. Fig Tree’s new design not only matches the company’s brand personality, but plays as a helpful business tool that does more than a typical “online brochure” type of website ever could.

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About Small Screen Producer

Small Screen Producer is a full service, marketing firm located in Houston, Texas that specializes in online digital media marketing through a 4-step process. Step 1: WE PLAN a custom web presence strategy for your business through website design and development, mobile development, social media account creation and branding. STEP 2: We then POSITION your brand through Pay-Per-Click advertising and search engine optimize tactics that include on-page and off-page SEO that are Google and Bing approved. STEP 3: We then PROMOTE your brand using an Inbound marketing strategy or a content marketing strategy to help you accomplish your marketing goals. We do this through blogging, video production, infographics, call-to-actions, landing pages, and free educational offers. We help you build trust and rapport with your customer base. STEP 4: We then PROTECT your brand’s web presence with a reputation management program that monitors social media and on line reviews. Get started today with a free online marketing assessment of your company’s web presence. Your company deserves it.