New “Google My Business” Tool Makes Local SEO Simpler for Businesses

When it comes to setting up a Google+ Local page for a small business, many small business owners are at a loss. Verifying and managing the content across the different Google properties can be confusing for many local business owners. With that in mind, Google has launched a new integrated approach called, “Google My Business.”

The idea behind this new feature is to make it “easier than ever to update business information across Google Search, Maps, and Google+.” In other words – a CRM dashboard for small businesses to keep in touch with customers who are searching for them online.

With ‘simplification’ in mind, Google is showing that they are committed to the local and SMB market with this new tool. Existing Google Place listing and Google+ Pages will be “automatically upgraded to Google My Business.” The feature is absolutely free to use and connects all aspects related to your business and Google. This includes reviews, Google AdWords, Google+, Google Maps, etc. that can be updated with new information and content all from one place. This allows you to manage and connect with customers that matter most to your business.

What if you aren’t a small business but want to utilize the tool? Don’t worry, Google didn’t forget about you. Here’s where you get started. Tune into the Google video below to learn more: