Blogs
Digital Media Marketing
The Do’s and Don’ts of Ad Retargeting in 2019
Digital Media Marketing, Online Marketing, Pool Marketing Site
Ad retargeting is one of the most effective marketing strategies for pool and spa companies. Unlike other forms of advertising, ad retargeting gives you the opportunity to virtually tap a previous visitor to your website on the shoulder and remind them why you are the pool company they want and need. Being the powerful marketing Read More
Instagram Stories Vs. Facebook Stories: Which to Use and When?
Digital Media Marketing, Facebook, Instagram, Pool Marketing Site, Social Media
A question marketers are often asked is what’s the difference between Instagram Stories and Facebook Stories, and when should you use either format. While both Story ad formats share a number of similarities, there are some differences which may impact when, and if, you use either one. We’ve put together a quick guide to help Read More
5 Signs You Need a New Pool & Spa Company Logo
Digital Media Marketing, Local Marketing, Pool Marketing Site
A powerful company logo is the starting point of your pool and spa company’s branding. It is the first opportunity you have to share the vision of your business, and when done right, it will leave audiences with a positive impression of your brand. It’s no surprise, then, that 67 percent of small businesses will Read More
Half of Small Businesses Have No Marketing Plan for 2019
Digital Media Marketing, News, Online Marketing, Pool Marketing Site
This past week Outbound Engine released a shocking statistic: 50 percent of small and medium business (SMB) owners in the United States don’t have a marketing plan for 2019. The company surveyed 350 SMBs and asked questions about growth of revenue, their stress levels, what they believe are their most effective marketing tactics, and more. Read More