Blogs
Digital Media Marketing
Voice search is growing and it is changing the way brands have to optimize their online content for the 21st century consumer. Comscore recently predicted that voice searches would account for 50% of all searches on the Internet while Google’s CEO, Sundar Pichai, announced last year that 20% of all queries on its Android devices Read More
A report released by iab in late April 2017 revealed what most marketers already know: there has been an increase in mobile search advertising spending. This makes sense given the growing number of consumers who were conducting searches via their mobile devices. What has shocked marketers is just how much of an increase there has Read More
Google’s Verified Customer Reviews Gives Businesses Credibility and Influence
Digital Media Marketing, Google
Over the past month or so, businesses have witnessed Google’s well-known Trusted Stores program disappear while another program, Verified Customer Reviews, has seemingly taken its place. Google has always allowed for people to share their points of view about almost anything, from online purchases to in-store purchases and customer service reviews. The problem is that Read More
Many marketers say that we are well past the “mobile tipping point” as evidence suggest mobile searches and site visits are dominating those being made from a desktop computer. But as one recent report from Hitwise reveals, mobile searches are not dominating every industry. The Results of the Mobile Searches Research from Hitwise The majority Read More