Blogs
Paid Search Dominates All Other Digital Ad Channels in 2019
Facebook, Instagram, Local Marketing, Online Marketing
New research has revealed that paid search is the leading ad channel for 2019. Marin Software recently released its State of Digital Advertising 2019 report. Researchers compiled data from more than 450 B2B and B2C digital marketing firms and professionals throughout the United States and the United Kingdom. Their data shows that paid search is Read More
At Pool Marketing Site, we often share social media tips with owners and managers of pool and spa companies who aren’t exactly sure how to use social media sites like Facebook and Instagram to their advantage. They are often unclear on what it takes to create a presence that drives sales, or they simply have Read More
Facebook & Instagram Outage Highlights Importance of Multi-Channel Marketing
Digital Media Marketing, Facebook, Instagram
If you attempted to upload a photo or video to Facebook or Instagram last week, chances are it wasn’t a success. Users were greeted with blank images and video placeholders on July 3, 2019, across multiple social media networks. Instagram took the most significant hit as the inability to upload and view images as well Read More
Instagram Stories Vs. Facebook Stories: Which to Use and When?
Digital Media Marketing, Facebook, Instagram, Pool Marketing Site, Social Media
A question marketers are often asked is what’s the difference between Instagram Stories and Facebook Stories, and when should you use either format. While both Story ad formats share a number of similarities, there are some differences which may impact when, and if, you use either one. We’ve put together a quick guide to help Read More