Instagram has been following in the footsteps of its parent company Facebook to a T. Earlier this year, we saw Instagram introduce longer videos, then algorithmic changes to its user feeds. More recently, the image focused social network announced that brand profiles were on the way and, just this past week, introduced its new logo  Read More

Earlier this year, Instagram confirmed that it was working on a way to promote advertising and brand activity on its platform, including analytics tools and a way to purchase Instagram ads via mobile device. In terms of executing a sound advertising strategy, it looks like Instagram’s taking a few cues from its parent company, Facebook.  Read More

A new algorithm will soon change the way users see content on Instagram feeds. Following the footsteps of its parent company, Facebook, Instagram is testing out a new algorithm that will display posts based on past behaviors, similar to how Facebook posts content in its own news feed. If you like more posts from a particular  Read More

Instagram has now rolled out 60 second video ad units for all accounts. This means that users and brands will have the ability to share longer videos, shifting away from the traditional 15 second video model. This is a total game changer for the image based platform. Since its introduction in June 2013, social video  Read More