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Clever Company Protects Brand Reputation with Climate Change Campaign
News, Pool Marketing Site, Reputation Management
As 2018 came to a close, the design platform Pantone (known for their authority in all things color) announced that the color of 2019 was “Living Coral.” This caused outrage from the public because of the fact that climate change is causing coral to die at an expedited rate. Rather than suffer a major hit Read More
Half of Small Businesses Have No Marketing Plan for 2019
Digital Media Marketing, News, Online Marketing, Pool Marketing Site
This past week Outbound Engine released a shocking statistic: 50 percent of small and medium business (SMB) owners in the United States don’t have a marketing plan for 2019. The company surveyed 350 SMBs and asked questions about growth of revenue, their stress levels, what they believe are their most effective marketing tactics, and more. Read More
YouTube Testing Back-To-Back Video Ads
Blogs, Digital Media Marketing, News, Social Media, Video Marketing, YouTube
YouTube is about to change how they’ll be showing video ads to audiences. The company recently announced that YouTube will begin a new testing process that places two video advertisements back-to-back before the start of a video. Both advertisements will be skippable so audiences won’t be forced to sit through their entirety. The company says Read More