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Reputation Management
Remember when the only customer communication you needed to answer was the phone? Maybe you had a few different lines in case things got busy. Sometimes there’d be calls to return when you got into the office in the morning. It all used to be so simple. More Business Means More Interactions But now? Customer Read More
Your (Online) Reputation is Everything In the pool and spa industry, we all know the importance of online reviews. In today’s ever-changing marketplace, a business with bad reviews probably won’t last long. If you have good reviews on Facebook and Google you’re doing pretty well. But what about all those potential negative reviews sitting out Read More
Yelp Online Reviews Play Key Role in Purchase Decision Making
News, Online Marketing, Reputation Management
When people talk about online reviews, Google is likely what first comes to mind. As it turns out, Yelp reviews for pool companies may be just as – if not more – influential. In fact, one study by FreshChalk showed that Yelp reviews appear in the top 5 results for 92 percent of local Google Read More
Customer Reviews Impact Where (And If) You Show up on Google
Google, Online Marketing, Reputation Management
Since Google’s September 2019 algorithm update, the question of customer reviews and how they impact search performance has been a hot topic. Google has now made it no secret that the reviews your customers leave for you certainly do have an effect on how and where you show up on Google search. “Should I” Questions Read More