Blogs
Reputation Management
Clever Company Protects Brand Reputation with Climate Change Campaign
News, Pool Marketing Site, Reputation Management

As 2018 came to a close, the design platform Pantone (known for their authority in all things color) announced that the color of 2019 was “Living Coral.” This caused outrage from the public because of the fact that climate change is causing coral to die at an expedited rate. Rather than suffer a major hit Read More
Are You Responding to Online Reviews the Right Way?
Local Marketing, Pool Marketing Site, Reputation Management

We recently shared a post about which online reviews pool companies need to respond to in order to keep their brand’s reputation going strong. When it comes to reputation management, it’s how you reply to these posts that will have the greatest impact on your online audience. There are two elements all of the most Read More
The Customer Reviews You Need to Respond To
Content Marketing, Google, Local Marketing, Reputation Management, Search Engine Marketing, Search Engine Optimization
There are only so many hours in a day. As a busy pool and spa business, responding to customer reviews online can take up a lot of time you may not really have to spare. Responding to reviews is important. According to Yext, businesses that reply to their customers see an average star rating increase Read More
Addressing negative online reviews can be a delicate task. It’s important to take control over your reputation and manage reviews diligently. Small Screen Producer offers five quick tips on how to handle this challenging public feedback. 1. Keep Your Responses Simple and Direct Confronting any negative feedback head-on is essential. Replying publicly to your Read More