Blogs
Search Engine Optimization
Effective Lead Capture Strategies for Pool and Spa Businesses: Turning Website Visitors into Leads
Content Marketing, Online Marketing, Search Engine Marketing, Search Engine Optimization, Web Design, Web Development, Websites
There are hundreds of touchpoints on the internet where people click in and often click right back out. Capturing leads is like diving into a crystal-clear pool; each lead represents a potential customer splashing into your business. It lets you capture information about potential customers interested in your products or services. By converting website visitors Read More
Local SEO is an important Search Engine Optimization (SEO) strategy that involves optimizing your online presence to attract more business from local customers. This includes optimizing your website, creating local listings and directories, collecting reviews, and managing your Google My Business profile. Local SEO is important for pool companies because it allows you to reach Read More
How to Write Evergreen Content That Ranks Well
Content Marketing, Search Engine Optimization, SEO tips
When it comes to your content, it can either fall into one of two categories: time-sensitive content and evergreen content. Time-sensitive content, as the name suggests, is current events such as trends, pop culture, and new product releases or company updates (like carrying a new type of hot tub or opening a new showroom location). Read More
Over Half of Google Searches Go Unclicked (And How to Change This!)
Content Marketing, Google, Search Engine Marketing, Search Engine Optimization, SEO tips
Do you ever feel as if your great video and written content isn’t getting the attention it deserves from the online world? A recent Google search report reveals that you aren’t alone. SparkToro and Jumpshot released a report last week showing that just over fifty percent (50.33 percent) of Google searches aren’t being clicked. They Read More