Blogs
Search Engine Optimization
More Facebook Ads Now Appearing in Facebook Search
Facebook, Online Marketing, Pool Marketing Site, Search Engine Marketing, Search Engine Optimization, SEO tips, Social Media
Facebook has made it no secret that they are investing heavily in their advertisement options. Ad placements have already been added to Stories and Marketplace, and now more Facebook Ads will now also be making an appearance on Search. Unlike other advertising channels (like Google Ads), Facebook ads cannot be targeted through keywords. Instead advertisers Read More
3 Local PPC Tips to Help You Outrank Pool Companies on Google
Google, Local Marketing, Search Engine Marketing, Search Engine Optimization, SEO tips
Attracting the attention of local audiences who are interested in building a pool or spa is no easy feat. With the majority of consumers being completely unaware of what unique offerings each pool company in your community can deliver, it can be difficult to stand out in your community as well as through local PPC (pay-per-click Read More
5 Reasons Why Your Website Ranking is Suffering
Pool Marketing Site, Search Engine Optimization, SEO tips, Web Design, Web Development, Websites
Website ranking plays a critical role in the amount of traffic, exposure and sales your company receives. If your pool firm’s website is unranked, this means that your company is missing out on loads of opportunities to attract and win over new clients. If your website isn’t ranking on Google, the time to fix this Read More
Are Online Brand Mentions Helping or Hurting Your Pool Company?
Pool Marketing Site, Reputation Management, Search Engine Optimization
Online brand mentions are becoming increasingly important to pool and spa companies. Google recently announced that it has incorporated online brand mentions into its search algorithm. The more positive brand mentions a company receives, the better your company is going to perform in the search results. The opposite can also be true, with negative reviews Read More