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SEO tips
5 SEO Tactics to Ditch in the New Year
Blogs, Content Marketing, SEO tips, Web Design, Web Development, Websites
It’s almost time to say “goodbye” to the first decade of the 21st Century. As it turns out, there are likely a few SEO tactics your pool company should be leaving behind as well. The best case scenario is that the SEO tactics you have been relying on simply aren’t working. Worst case scenario is Read More
How to Get More Leads
Content Marketing, Facebook, Local Marketing, Online Marketing, SEO tips, Social Media
It’s no secret that you need to get more leads for a successful business model. Even companies with average products and services are regularly deemed successful simply because they know what to do to generate more and better prospects. Being in the pool and spa industry has its own set of unique challenges. Your audience Read More
What Is Website Retargeting and Its Potential for Pool & Spa Companies
Local Marketing, SEO tips, Websites
Did you know that less than 2 percent of those visiting your website are converting on their first visit? This means that 98 percent of potential prospects need a bit more encouragement from you – and this is exactly where website retargeting can step in. Website retargeting gives pool and spa companies the opportunity to Read More
How to Write Evergreen Content That Ranks Well
Content Marketing, Search Engine Optimization, SEO tips
When it comes to your content, it can either fall into one of two categories: time-sensitive content and evergreen content. Time-sensitive content, as the name suggests, is current events such as trends, pop culture, and new product releases or company updates (like carrying a new type of hot tub or opening a new showroom location). Read More