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SEO tips
What It Takes to Build a Strong Web Presence
Content Marketing, Digital Media Marketing, Pool Marketing Site, SEO tips, Social Media
Over a month ago leading pool industry media outlet, Pool and Spa News, released their list of the Top 50 Pool Builders of 2019. A lot of factors are taken into account when deciding who will rank on this prestigious nation-wide list, and you may be surprised to find out that your pool company’s web Read More
3 Effective Digital Marketing Tactics for Shoestring Budgets
Digital Media Marketing, Online Marketing, Pool Marketing Site, SEO tips
If you’re like most small to medium-sized businesses, you don’t have a massive digital marketing budget. There are three key tactics you should follow to ensure your pool and spa company is able to make every advertising dollar count. Investigate Search Query Reports Search query reports provide insight into which keywords are working well for Read More
3 Tips for Pool & Spa Companies to Get Started with Local SEO
Local Marketing, Pool Marketing Site, Search Engine Optimization, SEO tips
Google has uncovered a correlation between the number of “near me” searches and a consumer’s purchasing behavior. According to Google’s data, there has been a 500% increase over the past two years in “near me” searches, which also contain variations of the phrase “To Buy” or “Can I Buy.” Other studies have found that 97 Read More
Top 3 SEO Ranking Factors on Google Exposed!
Pool Marketing Site, Search Engine Marketing, Search Engine Optimization, SEO tips
Late last week Google launched its new video series, “SEO Mythbusting,” on its Webmaster YouTube channel. Throughout the episode Martin Splitt, Google’s Webmaster Trends Analyst, went into detail about what the top three SEO ranking factors were. The first top ranking factor: Content. SEO Ranking Factor #1: Content Splitt made it clear that “really good Read More