Blogs
Video Marketing
Majority of Consumers Rely On Online Marketing Videos for Purchases
Online Marketing, Video Marketing, YouTube
Recent Google research has confirmed what we already know: A growing number of savvy consumers are using online marketing videos to decide what to buy. It’s the number of consumers using them, however, which is surprising. According to Google, well over half (55 percent) of consumers are now using online marketing videos to investigate potential Read More
The Proof Is in the Stats: People Shop Based on Visual Content
Content Marketing, Digital Media Marketing, Digital Media Stats, Video Marketing
When it comes to online shopping, visual content is taking over. While there will always be a need for text-based content, it’s becoming all the more apparent that visual content like images, memes, GIFs and video are becoming increasingly important for companies – and that could not be truer than for pool and spa firms Read More
Is Video Content Killing Test-Only Posts?
Content Marketing, Pool Marketing Site, Video Marketing, YouTube
Chances are that as a pool and spa company, you’ve heard all about the benefits of adding video content to your marketing campaigns. But the question remains. Do you know just how important video marketing is? And should you abandon text altogether? Here are a few points to consider. * YouTube Video Content This one Read More
Short-Form Videos (Two Minutes or Less) are Top Content Marketing Performers
Content Marketing, Digital Media Marketing, News, Video Marketing
When online, how much time do you like to devote to watching a single video? If your answer was two minutes or less (also known as short-form videos), you’re in the majority. Altimeter recently took note of all of the major emerging trends this year, and the short-form video was among their top 5 list. Read More