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Video Marketing
Generation Xers may be old enough to remember a time before the Internet, but they are certainly young enough to embrace the ever changing technological landscape and appreciate its offerings, like YouTube. Pixability reported that Gen Xers accounted for over 1.5B views on this social media platform every single day. But what are they watching Read More
There is no question that videos help sell products. An email containing a video can increase the click-through rate by as much as 300 percent, and after watching a video, viewers are 64 percent more likely to buy a product online. Despite these statistics and many others which prove the effectiveness of video marketing, businesses Read More
Creatives and Filmmakers Agree to Six-Second Video Story Challenge
Digital Media Marketing, Video Marketing
At this year’s Sundance Film Festival, YouTube asked filmmakers and creatives to tell a story using video. The challenge: to tell that story in a six second video. Other individuals may have backed away from the challenge, stating that it was impossible to accomplish anything in six seconds. But these creative folks were able to Read More
Video marketing has become a mainstay for brands to create and deliver memorable marketing messages to their audience. Recently, Wibbitz conducted a survey about video consumption and consumer sentiments regarding the ad format, which can certainly provide publishers with some valuable insights. Here’s are some of the most interesting findings the survey found: Video Marketing Read More