Blogs
Video Marketing
Today’s consumer is more connected than every before. With the continuing innovations in mobile, social and marketing automation, customers continue to expect individualized attention and communication. With this pivotal shift, it’s no surprise that video has become the medium of choice for this ultra connected consumer. Video is not only preferred for peer-to-peer broadcasts, but Read More
Have you noticed more autoplay videos in your Facebook News Feed lately? In the last several months, it seems that native video is becoming a popular way for publishers and brands to share video content and receive great feedback and engagement from users. Video, as many of us know, is the hero of the online Read More
Google’s online video site, YouTube, will be upping its appeal to product-based merchandisers very soon with the introduction of a new ad format called TrueView for Shopping. Built in the same way as YouTube’s card-style annotations, the mobile-friendly ad format will give advertisers an option to highlight featured products or related information within an ad Read More
By now, you probably know you have the option to create ads on Facebook to go beyond the organic reach you typically get on the social network. Facebook provides advertisers with many options for reaching their target audiences. One option is video views, which allows advertisers to tell their story through Facebook video ads. As Read More