Client Profile: Abstract by Lance Cross

Are you an artist looking to showcase your artwork and generate sales online? Take a look at the website we created for Lance Cross featuring his one-of-a-kind Sustained Gravity artwork. We have his artwork hanging in our office!

Lance Cross is a Texan artist who finds plenty of earthy inspiration and passion to place into every piece of his work. His pieces are stunning, bright, and vibrant and his use of color and texture make his pieces impossible not to catch your attention.

Lance has a strong attention to detail and uses a flowed method he calls, “Sustained Gravity,” to create his detailed, abstract artwork. His work has been featured in

When building out Lance’s web presence, we wanted to contribute the same amount of detail.

We built a frame-worthy site that sets one of Lance’s own pieces in the background. The banner slider can be changed out to feature more of Lance’s breathtaking pieces.

Continued on the homepage are side widgets that feature testimonials, latest news from Lance’s blog, and upcoming gallery shows and opportunities to meet Lance in person.

Ready to see more beautiful work? The photo gallery we built for Lance’s portfolio is set against a black background, bringing out the beauty, color, and definition in each and every piece.

Users must login or register to view or comment on artwork, which allows Lance to capture leads and those most interested in his work.

Finally, prospective buyers can contact Lance directly from a lead generation form or meet him in person at an upcoming event by looking at his calendar.

Finally, social media icons were added at the top of the page for visitors to extend a conversation and develop a relationship with Lance. (Click on his Flickr account and be wowed…seriously!)

The Abstract by Lance site is more than just a portfolio for showcasing Lance’s work, it also provides many outlets that allow visitors to keep in touch, contact, and get to know the artist behind the canvas. And we believe that is what makes each and every piece all the more meaningful and valuable.

A total web presence that goes beyond just a website is our specialty. Are you curious to know how all of your online marketing is working for you? Download our free marketing grader that provides you with a 32-page extensive report on your current web presence and benchmarks you against your competitors. 

About Small Screen Producer

Small Screen Producer is a full service, marketing firm located in Houston, Texas that specializes in online digital media marketing through a 4-step process. Step 1: WE PLAN a custom web presence strategy for your business through website design and development, mobile development, social media account creation and branding. STEP 2: We then POSITION your brand through Pay-Per-Click advertising and search engine optimize tactics that include on-page and off-page SEO that are Google and Bing approved. STEP 3: We then PROMOTE your brand using an Inbound marketing strategy or a content marketing strategy to help you accomplish your marketing goals. We do this through blogging, video production, infographics, call-to-actions, landing pages, and free educational offers. We help you build trust and rapport with your customer base. STEP 4: We then PROTECT your brand’s web presence with a reputation management program that monitors social media and on line reviews. Get started today with a free online marketing assessment of your company’s web presence. Your company deserves it.