Effective Marketing Tips: How to Humanize Your Brand

Companies are not people.

In today’s marketing world, standing out is key.  And what better way to stand out than to just be you?  A little personality goes a long way when to humanize your brand.  We pulled three great tips from Hubspot’s “12 Simple Ways Marketers Can Humanize Their Brand.”   Check them out!

1. Inject a sense of humor into your content.  People love to laugh.  What better way to delight your potential customers than to inform, sell, and show your personality?

2. Publish photos of your team being themselves. Who knew your team had such cool employees?  These awesome people are the creative minds behind your brand.  Show them off!

3. Encourage employees to be social on behalf of your company.  Posting pictures, status updates, and videos encourage relationships and site traffic.

Want to see these tips in action?  Our CEO and New Business Development Director recently attended a conference hosted by the Society for Marketing  Professional Services.  We aimed to sell our digital media marketing to the marketing directors of architecture, engineering, and construction firms.

Equipped with a giant Oscar award, a portable red carpet, some silly props, and a camera, we were able to attract leads, start conversations, and have a lot of fun in the process!  Everyone that visited our booth left us a business card.  We were able to incorporate social media by creating an Instagram album for archdigitalmedia, where we instantly uploaded photos of people visiting our booth.  Out Instagram was linked to our SSP Facebook and Twitter accounts, creating a live feed of the event.  We even created an entertaining follow-up video to thank everyone for taking photos at our booth.

Our video ended up garnering over 50 views in less than 24 hours! Our standard marketing practices, paired with a few quirky techniques proved to be effective and entertaining for both ourselves and our prospective clients.  We were able to show that are aren’t just a logo. We are a team of people representing Small Screen Producer!  Check out our thank-you video!

About Small Screen Producer

Small Screen Producer is a full service, marketing firm located in Houston, Texas that specializes in online digital media marketing through a 4-step process. Step 1: WE PLAN a custom web presence strategy for your business through website design and development, mobile development, social media account creation and branding. STEP 2: We then POSITION your brand through Pay-Per-Click advertising and search engine optimize tactics that include on-page and off-page SEO that are Google and Bing approved. STEP 3: We then PROMOTE your brand using an Inbound marketing strategy or a content marketing strategy to help you accomplish your marketing goals. We do this through blogging, video production, infographics, call-to-actions, landing pages, and free educational offers. We help you build trust and rapport with your customer base. STEP 4: We then PROTECT your brand’s web presence with a reputation management program that monitors social media and on line reviews. Get started today with a free online marketing assessment of your company’s web presence. Your company deserves it.