Facebook’s New Video Creator Guide

Recently, Facebook published a new guide for video creators that provides tips on how to maximize your video content and boost audience engagement with your video uploads. The video creator guide can offer help to pool and spa businesses looking to use video content to engage website videos and increase sales.

What is Facebook’s New Video Creator Guide?

The guide has two sections – one outlines a few tips on maintaining production and maximizing your video content library. The second section focuses on building an online community and engaging Facebook fans. Facebook provides explanations and recommendations for each to help you develop your video strategy.

Video content performs better than any other post type on Facebook – especially during the COVID lockdowns – so video production should be a part of your marketing strategy if it isn’t already.

What Does Facebook’s Video Creator Guide Include?

First, the video creator guide provides tips on how to take your Facebook Live to the next level. It discusses how to use features like Live Producer, which Facebook describes as “a new way to go live on Facebook using a customized set-up and streaming software.”

Next, the guide teaches readers how to bulk upload your back catalog. The new “Bulk Uploader” tool allows users to upload up to 50 videos to one page in a single action. It also lets you edit titles and descriptions, add tags, schedule posts, and choose other settings. Bulk Actions now comes with smarter editing tools for videos that you already published, allowing creators to apply settings and ‘take actions,’ both when you upload videos and once you’ve already uploaded them in the content library. 

The guide then teaches readers how to organize thematic content with playlists and series, create or join Facebook Challenges, and highlight your Stories.

Using video content on your Facebook business page can be a great way to engage your fans and increase your customer based. If you need help producing high-quality video content for your pool and spa business, we’ve got you covered. We’ve created over 1,900 videos for the pool and spa industry, and we are the industry-leading experts in video production and editing.

To learn about our video services, contact us today!

About Small Screen Producer

Small Screen Producer is dedicated to designing and creating your company’s total web and online presence. As the leading innovator of digital media in the pool and spa industry, we have the experience to capitalize on your unique strengths to help your business succeed. Our goal is to help you Position, Pursue, Promote, and Protect your business.

We offer a complete line of digital marketing solutions to custom pool builders and pool and spa retailers. These include website design, website development, Google Ad services, Facebook and Instagram Ad services, lead generation tools, email marketing, social media management, reputation management, content marketing, technical services, blog services, copywriting, and comprehensive monthly plans to take your online marketing and advertising off to the next level and off your to-do list.  

Contact us today to learn more about boosting your company’s revenue through our four pillars of success that will Position, Pursue, Promote, and Protect your business.