Inbound Marketing vs. Outbound Marketing What’s the Verdict?

What is the advantage of utilizing inbound marketing vs. outbound marketing practices?  Just what exactly is inbound marketing anyways?

According to HubSpot, inbound marketing is a set of marketing strategies and techniques focused on pulling relevant prospects and customers towards a business and its products.  This differs vastly from outbound marketing, where businesses push their messages at consumers with techniques that include direct mail, telemarketing, television/radio ads and trade shows.

We’ve all heard the term “clutter” in regards to advertising, and now there’s finally a way to break through. The whole issue with outbound marketing is that you are promoting something to your customers when they may not be necessarily ready to purchase or even think about purchasing. With inbound marketing, you are offering valuable content for you potential customers when they’re in the mind frame to research and ultimately purchase.  You stay top of mind until they’re ready.

In order to integrate inbound marketing into your marketing efforts, we have partnered with HubSpot, and inbound marketing software platform.  The philosophy behind HubSpot is to make your website a hub of information so your potential customers can learn everything the need to learn (and they are researching online for even the most mundane purchases) and then opt in to your communication. Imagine a customer opting into your emails without the promise of a contest or coupon! You have proven yourself as offering value and helpful information, and they want to hear more from you. They actually want your emails!

Inbound marketing is more cost-effective too.  According to HubSpot, the average cost-per-lead in outbound marketing is $346, whereas inbound marketing, it’s $135.  Plus leads from inbound marketing are 5 times more likely to become customers than outbound marketing.  To get started with your own inbound marketing plan, contact us today!

About Small Screen Producer

Small Screen Producer is a full service, marketing firm located in Houston, Texas that specializes in online digital media marketing through a 4-step process. Step 1: WE PLAN a custom web presence strategy for your business through website design and development, mobile development, social media account creation and branding. STEP 2: We then POSITION your brand through Pay-Per-Click advertising and search engine optimize tactics that include on-page and off-page SEO that are Google and Bing approved. STEP 3: We then PROMOTE your brand using an Inbound marketing strategy or a content marketing strategy to help you accomplish your marketing goals. We do this through blogging, video production, infographics, call-to-actions, landing pages, and free educational offers. We help you build trust and rapport with your customer base. STEP 4: We then PROTECT your brand’s web presence with a reputation management program that monitors social media and on line reviews. Get started today with a free online marketing assessment of your company’s web presence. Your company deserves it.