Overlooked Business Website Design Features You Can’t Get Away With in 2018

There is no time like the present to take a hard, honest look at your business website design and to ask yourself some critical questions, like “Does my website make me want to learn more about my brand?” and “Do I even want to stay on my website?”

We get it – having an unbiased view of your website (and asking for unbiased reviews from friends and family) is never easy.  So we’ve put together a quick list of things you should be looking for when giving your website a checkup, like this first and very important aspect:

A Website Layout That Makes Sense

Above the fold, below the fold… it doesn’t matter if your layout is so generic or haphazard that no one will stick around to check it out in the first place.

Ideally all pertinent business information – your brand name, your products, website navigation and some way of contacting you – will be presented above the fold or where a visitor’s eyes will first land when discovering your website both on a PC and a mobile device.  But it is equally important to have a unique, well-organized website with a layout that is intuitively designed to draw the visitors’ eyes to key areas of the page and to encourage them to scroll and tap on certain areas to learn more about you or make a purchase.

A Comprehensive FAQ Page

People will have a lot of questions about your brand.  Save yourself time (and boost your ranking in the search engines) by including an FAQ page on your website. Here you can include information like:

• Ingredients and materials used in your products
• Shipping information
• Sizing information
• Return policies
• The history of your company

HTTPS-Level Security

Google has made it clear that HTTPS websites are no longer necessary for only those in ecommerce.  Starting in late summer to fall 2018, Google Chrome will be calling out all “insecure” websites by clearly displaying a “NOT SECURE” message in their browser bar for all websites that have not taken the time to batten down the hatches and secure their virtual presence.

Don’t have anything that you think is worth “securing”?  Consider the fact that websites that are not secure are known to suffer higher bounce rates and, as a result, reduced sales and conversions.

Professional-Grade Video and Images

We live in a highly visual culture.  Because of that, it is important to incorporate professionally produced video and images into your business website design.  These are just a few stats about the importance of video and images that you should take note of:

• Articles featuring images enjoy 94 percent more views
• 60 percent of customers will be more likely to consider reaching out to a business when an image shows up alongside their company in local search results
• For online stores, one poll found that customers find the quality of the product image more important than product-specific information (63 percent), lengthy product descriptions (54 percent) and ratings/reviews (53 percent)

Get a Free Website Evaluation from Small Screen Producer

Small Screen Producer is your one-stop-shop professional business website design and development team.  Click here to receive a multi-faceted report of your business website or give us a call today at (281) 569-4370 to arrange for a consultation with one of our digital marketing experts today!