Statistics Show Direct Mail Marketing Isn’t Dead

When it comes to marketing, a lot of us hear that old school methods are ineffective and online is the place to be. While there is no question that newspaper and radio ads aren’t as beneficial as they once were, other methods – like direct mail – continue to produce stellar results for pool and spa companies.

Don’t believe us? Here are some points to consider:

Consumers Like Direct Mail

One study found that 79 percent of consumers open direct mail the moment they receive it. 54 percent of respondents to another study said that they actually preferred direct mail marketing over any other type of marketing.

People Respond to Direct Mail More than Email

According to one study, the response rate to direct mail was an astounding 750 percent more than email. Personalizing your postcards and other print marketing can further boost the response rate by 135 percent.

Don’t fall into the trap of believing that direct mail campaigns are only for older folks, too. 93 percent of individuals between the ages of 25 and 34 have responded to direct mail, with 88 percent responding within six months.

Direct Mail Marketing Means an Increase In Warm Leads

Many marketers can attest to the fact that direct mail has lead to a healthy and steady increase in qualified leads. Postcard marketing campaigns have been proven to:

• Increase the amount of time prospects spend on a website
• Increase the number of calls your sales team receive
• Increase the number of online contacts you receive

How Pool Marketing Site Can Help

Our Postcard Remarketing Services will put you in touch with the right audience at the right time. This strategic marketing solution has been proven to not only increase your lead numbers but to promote brand awareness and to drive sales.

To learn more, we invite you to give us a call at (281) 940-3798.