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brand awareness
With technology these days, you never really know how well a social platform will perform or how far it’ll go. Yesterday, Facebook’s Mark Zuckerberg revealed that Instagram’s user base has now crossed over to 200 million users. Facebook first acquired the photo-sharing platform back in 2012, when it had just 100 million users, increasing to Read More
This is a ‘buzzword’ term that’s been picking up waves in the digital media marketing industry within the last several months, but what on earth does it mean? Native… what? To be honest, our team over here had no idea at first, but then we realized, “Oh yeah, we see it all the time!” It Read More
Every business or organization is vulnerable to crises. For any company trying to build a brand, they inevitably happen! And because crises come often unexpectedly, a PR pro will tell you that it’s always a good thing to be prepared to jump into crisis communication mode if and when the time comes. What is Read More
One of the biggest advantages for having a presence on Facebook has always been the opportunity to reach a vast network of over one billion active users. Now, marketers will be happy to note that a new update to the Facebook News Feed will bring them even closer to both customers and brands on the Read More