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digital engagement
You might be asking yourself, who talks about email anymore? Isn’t email out of date? No. Email hasn’t lost its pizazz. Effective email marketing is still extremely important for reaching and retaining customers. According to the Direct Market Association, the average ROI for every $1 you spend on email, you get back $40.56. 63 percent Read More
Remember how strange and awkward you were at your first networking event? Sure, there are those people that are naturally good at professional networking (see: Kasie Hilburn, “Baby Kisser,”) but it doesn’t come easily for most of us. That’s not to say I don’t love meeting new people or that I am not an outgoing person Read More
Companies are not people. In today’s marketing world, standing out is key. And what better way to stand out than to just be you? A little personality goes a long way when to humanize your brand. We pulled three great tips from Hubspot’s “12 Simple Ways Marketers Can Humanize Their Brand.” Check them out! 1. Read More
We all know that how you reach your customers is critical, especially on the web, but what you say is also very important to attracting your audience’s attention… and keeping it. And for marketers, constantly create effective brand messages that are interesting and compelling is a big challenge. So how do you make it simpler? Read More