Blogs
google adwords
Some brands have left Google AdWords by the wayside because they felt it was not intuitive or specific enough for their needs. But since the launch of Experience, Google AdWords’ newest UI, there have been a number of improvements that can help your brand better leverage its marketing efforts. 1. Detailed Landing Page Reporting Read More
Search engine marketing (SEM) is among the most valuable inbound marketing methods available today. While organic search and SEO is incredibly important, when coupled with other SEM methods like pay-per-click (PPC) through Google AdWords, you can substantially increase the effectiveness of your marketing campaigns online. The problem with Google AdWords is that many brands simply Read More
Ever wonder how long it takes a lead to actually convert once they have clicked on your ad? Google AdWords may have some answers for you with its new “days to conversion” AdWords segment. “Days to conversion” provides users with an estimate on how many days you should expect for a lead to convert after Read More
Pay-per-click advertising is one of those things small business owners may or may not know very much about. And with the recent changes by Google, many businesses are scratching their heads asking,“What is all the fuss about and how can it benefit my company’s advertising?” Pay-per-click as defined by Hubspot is: An advertising technique in Read More