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local search
Search engine optimization (SEO) is the technique of helping your website rank higher in the organic search results. If you paid for an ad, that’s called Pay Per Click, which we referred to in our last blog post. Any search result that isn’t a paid ad is an organic search result. Considering 88% of people Read More
Pay Per Click Advertising (PPC) is a tough, fast-paced game, but it can provide a profitable return on investment if done properly. What is PPC? When you perform an internet search, the first few search results, usually with a yellowish background, are the paid search results. All searches underneath these are the organic, or non-paid, Read More