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online reviews
A couple of months ago, Search Engine Land complied some interesting stats about the impact of online customer reviews from a 2013 BrightLocal Customer Review Survey. What the great pile of data unearthed will hit some businesses with a big rock of reality. Online reviews are incredibly important to consumers, they rely heavily on them, and it’s critical for all businesses to maintain and Read More
For the last couple of weeks, there’s been a massive spill of online reputation news on the web. From fake reviews on Yelp to bad reviews gone wrong, the topic seems to be on just about everybody’s mind. From last week up until yesterday, sources such as Time, Huffington Post, and Forbes spoke up about the importance of managing your Read More
If you’re like most customers, you’ve probably skimmed through a couple of reviews once or twice to help you make all types of purchasing decisions. Online reviews are definitely helpful to customers, but just how much do they matter to businesses? The answer is: They matter a lot. 82% of people say that online reviews Read More