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reputation management
One of the most lovable brands found itself in a sticky situation this past holiday season. About a week before Christmas, Target suffered a massive security breach that affected over 100 million of its customers. As a result, the retail giant has been working non-stop to repair its now tarnished reputation, even finding itself in Read More
What is Local Search? Local search is any time a user searches for a local business or service within a specific geographic area. When a user searches for something that they would normally use the printed yellow pages for it’s considered a “local search” if that search is made on the Internet. Some examples of Read More
When it comes to managing your online reputation, there are two ways of going about it – reactive and proactive. While reactive reputation management is waiting for something to go wrong and then putting out the fire, proactive reputation management is thinking ahead and taking action to build your fortress of positive visibility to combat Read More
If you’re a small business, especially a small business with a local focus like medical, construction, legal, restaurant, etc., chances are, you’ve probably come across the word “citation” or “web citation” once or twice. What is a Local Citation? Contrary to the conventional police citation, online business citations are actually a good thing! Citations are Read More