As pool and spa business owners, your brand’s visibility and customer engagement are pivotal to your success. Instagram, a key player in digital marketing, continually evolves, introducing new features that can significantly impact your marketing strategies. Here’s a comprehensive guide on leveraging the latest Instagram updates to boost your business. 1. Harnessing the Power of  Read More

Hey there, pool and spa enthusiasts! Imagine lounging in a crystal-clear pool under the warm sun or relaxing in a bubbling spa after a long day. Ah, bliss! Imagine being rewarded for your dedication to your favorite collection and spa company. That’s where loyalty programs come into play!  In this blog, we’ll dive into the  Read More

These days, customer service plays a crucial role in shaping the success of businesses across various industries. Negative experience, or slow service, can kill first impressions. Studies show that within the first 0.05 seconds of opening it, people have already made opinions about a website (tandfonline). Within five seconds, if a user can’t find exactly  Read More

Picture this: a warm summer day, the sun shining brightly, and the serene blue waters of a sparkling pool or spa beckoning for relaxation. In the pool and spa industry, the competition to attract customers is fierce, and the key to success lies in reaching and engaging the right audience. Recent years have shown just  Read More