Video Marketing: The Benefits of Customer Testimonial Videos

Testimonial videos present a viewer with the most powerful form of marketing directly from those who have experienced a product, brand, or service first hand. With over 70% of customers consult reviews or ratings before purchasing (BusinessWeek) and reviews can boost conversion by 20% (Bazaarvoice.com).

Testimonial videos not only present your audience with a customer review, but also direct, visual word-of-mouth that allows customers the opportunity to express emotions and genuine insight about their experiences. This helps you build credibility and puts your customers at ease. And if viral enough, these types of videos can become a highly engaging piece to post and drive traffic on social media networks and website.

Take a look at this testimonial video we created for Texas Swim Academy.

About Small Screen Producer

Small Screen Producer is a full service, marketing firm located in Houston, Texas that specializes in online digital media marketing through a 4-step process. Step 1: WE PLAN a custom web presence strategy for your business through website design and development, mobile development, social media account creation and branding. STEP 2: We then POSITION your brand through Pay-Per-Click advertising and search engine optimize tactics that include on-page and off-page SEO that are Google and Bing approved. STEP 3: We then PROMOTE your brand using an Inbound marketing strategy or a content marketing strategy to help you accomplish your marketing goals. We do this through blogging, video production, infographics, call-to-actions, landing pages, and free educational offers. We help you build trust and rapport with your customer base. STEP 4: We then PROTECT your brand’s web presence with a reputation management program that monitors social media and on line reviews. Get started today with a free online marketing assessment of your company’s web presence. Your company deserves it.