Voice Search: What Small Business Owners Need to Know

Wouldn’t it be easier if you could just your questions out loud while you’re shopping and get an answer? It certainly would be – and it is, thanks to voice search.

You’re not the only one grateful for this. About 58% of consumers found information on local businesses with this tool in 2018. A high percentage of these people use voice search to determine what products or services are available from a local business, their prices, and even to purchase them. 

On that note, let’s see how a home improvement or backyard living company can utilize and maximize voice search. 

But before we dive into that, it’s pertinent to note that voice searching goes beyond providing results based on proximity. A lot of it depends on ranking. This means you’ve got to focus on optimizing your online Google presence. 

To do this successfully, here are a few tips –

Start with Google My Business 

Google My Business is one of the best tools to optimize your online presence. All you have to do is create a Google My Business listing and verify your account. With this, you can make it easy for prospective customers to find you and patronize your business. 

Back to Basics 

SEO remains unbeatable in all things marketing. With voice search, you must use solid SEO by using natural multiple-word keywords, FAQs, and clear information. 

Use Featured Snippets

Everyone is usually on the go and wants to get their search results quickly and easily. Featured snippets get you to Position Zero (the highly coveted spot before the first result) to provide quick answers to questions people usually ask here. Limiting these to the ‘results page’ improves your chances of being found with a quick voice search. 

Focus on mobile devices

A mobile-friendly website dramatically improves the chances of Google ranking you highly for user experience. With this, you are easier to find.

Produce high-quality content 

This makes it easier for SEO to flow naturally. Make it simple and full of relevant information that people might want on home improvement or backyard living.

Voice search is a great feature to implement in your small business. And, it’s as simple as saying “ABC.”

About Small Screen Producer

Small Screen Producer is dedicated to designing and creating your company’s total web and online presence. As the leading innovator of digital media in the pool and spa industry, we have the experience to capitalize on your unique strengths to help your business succeed. Our goal is to help you Position, Pursue, Promote, and Protect your business.

We offer a complete line of digital marketing solutions to custom pool builders and pool and spa retailers. These include website design, website development, Google Ad services, Facebook and Instagram Ad services, lead generation tools, email marketing, social media management, reputation management, content marketing, technical services, blog services, copywriting, and comprehensive monthly plans to take your online marketing and advertising off to the next level and off your to-do list.  

Contact us today to learn more about boosting your company’s revenue through our four pillars of success that will Position, Pursue, Promote, and Protect your business.