What are Display Ads? A Quick Guide

Google

Google Ads are a great way to promote your business, but they can get expensive. This is why display ads are a great and affordable option for smaller budding businesses. They are an excellent way to boost visibility and draw the attention of prospective customers.

Wondering how display ads work and how to use them?

Read on to find out!

What are display ads?

Display ads are shown to people as they surf the internet and carry out online activities as basic as checking emails, using apps, and watching videos.

These display ads have an extensive reach.

For example, the Google display network reaches a whopping 90% of internet users worldwide. You can use this to your advantage by connecting with customers that wouldn’t otherwise know about your company.

Display ads draw the attention of a specific audience. The primary goal is to drive the audience to take action. This action should either help you make a sale or increase the likelihood of that happening.

What does a display ad cost you?

An ad’s cost is usually calculated on a cost-per-click basis – a set price every time a prospective customer clicks on the ad.

Display ads may come in the form of banners, strategic interstitial (or interactive) ads, or videos.

Platforms you can use:

Google
Gmail
YouTube
Facebook
Different websites

What’s in it for you?

More visibility
More awareness
Ultimately more sales and money
Helps you to grow your brand

How to Make the Most of Display Ads

1. Set clear goals

This will help you define what method you should employ. Decide whether to generate leads or focus on retargeting. Retargeting is a form of online advertising that targets people who have visited your website but haven’t purchased anything from you.

2. Be catchy

Get creative and make the most of the digital tools available.

Use the right colors, texts, etc. Keep it uncomplicated and aligned with your brand.

3. Less is more

People will be more inclined to click on your ads that capture their attention without too much thought. When a customer decides to click on your ad, they’re more likely to take action if your landing page is easy to use and not too busy.

Hire a Team of Experts

At The Pool Marketing Site, we can help you market your business online effortlessly while saving on labor costs. Our team knows all the ins and outs of digital advertising for the pool and spa industry, and we can help you get the most out of your Google Ads budget.

We also offer monthly marketing plans for pool and spa businesses to save time and money by letting us take care of your marketing efforts. For less than the cost of a part-time, entry-level employee, you’ll get a team of 26 digital marketing professionals who specialize in the pool and spa industry.