YouTube TrueView for Reach Introduces Shorter Skippable Ads

YouTube

YouTube has launched a new ad format called “TrueView for Reach” which allows viewers to skip short ads on its network.

Advertisers have the option of creating advertisements as short as 6 seconds in length. Users are able to skip such advertisements after 5 seconds of viewing.

While brands may be concerned about losing their viewership, initial data has shown that this compressed ad format may actually be more effective in terms of viewer engagement and conversions than longer video formats.

Benefits of TrueView for Reach

Through the existing TrueView in-stream ads, advertisers are only charged a fee if:

A viewer watches a video for at least 30 seconds (or to the end of the video); or
A viewer takes action, such as clicking on a card or another element of the video to learn more about a brand or product

TrueView for Reach is intended to combine the best of both worlds: shorter bumper ads optimized to increase a brand’s reach and raise awareness among a broader group of customers.

Samsung Electronics America was able to reach over 50 percent more people at half the cost per million impressions (CPM) with TrueView Reach. Pepsi France stated that the new format increased its reach and video completion rates.

YouTube Not the Only Place for Video

Advertising on YouTube can be a costly endeavor. Fortunately, a well-produced video can effectively expand your brand’s reach through a variety of platforms, including:

Through social media
On blog posts
On websites
On landing pages
At trade shows and public events

Product videos, explainer videos, and brand portfolio videos all lead to an increase in brand awareness and ultimately a major boost in sales and revenue.

Get Started with Your Video Marketing Campaign Today

Not sure which video marketing strategy is right for your brand? Speak with an online video marketing expert at Small Screen Producer today! We specialize in producing high-quality conversion-boosting videos, and our accomplished marketing team has the experience and knowledge necessary to help you reach your business goals.